Frontier Adventure Racing
CREDITS: Art Director: Richard von Erlac Copywriter: Paige Tiberio Agency: AnyThink, Toronto
Description: Print ad, posters.
Adventure racing is a non-stop multi-day multi-discipline team event. The goal is to be the first team to get all members across the finish line together. The course takes competitors through remote wilderness, where they must travel without outside assistance. Each team must use strategy to determine the best route, equipment, food and pace to win. Not for the faint of heart!