cambridge glass

Cambridge_GlassCREDITS: Art Director: Richard von Erlac  Copywriter: Richard von Erlac  Agency: AnyThink, Toronto
Description: Direct Mail, sort of. Following a street riot on Yonge Street (Toronto) in which many shop windows were broken, this brickbat message delivery system was hand-delivered to the damaged shops the next day. Sales response shattered all previous records.


Art Direction, Copywriting, Direct Mail, Marketing Strategy


Cambridge Glass